Strategy founder Michael Saylor revealed the company’s newest bitcoin buy. “Strategy has acquired 22,305 BTC for $2.13 billion at $95,284 per bitcoin,” Saylor explained. “As of 1/19/2026, we hodl 709,715 BTC acquired for $53.92 billion at $75,979 per bitcoin,” the company executive added.

Meanwhile, thanks to geopolitical jitters, trade war nerves, and the recent pause on the crypto market structure bill, bitcoin and the broader crypto economy haven’t exactly been strutting their stuff. In fact, on the day Saylor made the announcement, the price of bitcoin was already below Strategy’s purchase level — a pattern that’s been popping up more often lately.

An average of $95,284 per bitcoin is a far cry from the $90,814 exchange rate clocked at 8:30 a.m. Eastern time on Jan. 20. Still, the average cost for all BTC acquired sits at $75,979 per bitcoin, which remains under today’s spot price, even as each new buy nudges Strategy’s average higher.

Also read: Tim Draper Bets Big Again, Calls $250K Bitcoin in Six Months

For example, the company’s prior pickup of 13,627 BTC for $1.25 billion at $91,519 per bitcoin pushed the average to $75,353 per coin. That means just since last week, Strategy’s purchase average climbed 0.83%, or $626 per bitcoin. As of Tuesday, MSTR continues to trade at an mNAV ratio near 1.11, with MSTR shares up more than 5% across the past five trading sessions.

At the same time, plenty of market watchers are buzzing about financial heavyweight Blackrock and its Ishares Preferred and Income Securities ETF (PFF) holding Strategy-linked credit products STRC, STRF, and STRD. Many see the move as a vote of confidence in MSTR and its credit offerings. And if Blackrock is leaning into these vehicles, other financial heavyweights may not be far behind.

Blackrock’s quiet embrace of Strategy-linked credit products adds another layer to the story, arriving just as Strategy doubles down with a fresh bitcoin buy. The timing is hard to ignore: Wall Street capital nodding while Saylor keeps stacking coins at premium prices. Together, the ETF exposure and the latest purchase reinforce Strategy’s long-game bet, even as near-term prices refuse to cooperate in the months ahead.

• What did Strategy buy this week? Strategy added 22,305 BTC at an average price of $95,284 per bitcoin.
• How much bitcoin does Strategy hold now? The firm now controls roughly 709,715 BTC in total holdings.
• Why is Blackrock involved in this story? Blackrock’s Ishares PFF holds Strategy-linked credit products, signaling institutional interest.
• How did the market react? MSTR shares gained more than 5% over the last five trading sessions despite softer bitcoin prices.

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