Original | Odaily Planet Daily (@OdailyChina)
The meme market has once again witnessed the "Golden Dog" legend today.
On January 21 at 11:10, the White House officially posted on the X platform mentioning "victory, expulsion actions, and memes." One minute later, a meme coin of the same name quickly appeared on the Solana chain; 20 minutes later, a version on the BSC chain was also born. A meme race between the two chains officially began.
From an empirical perspective, the Solana version should have the advantage—not only is its ecosystem active, but it also aligns with the consensus of "first is first." However, the result was unexpected: the memes on the BSC chain surpassed in market value. According to GMGN data, the BSC version reached a market cap of up to $28 million, with 7,300 holding addresses; while the Solana version peaked at only $3.6 million, with 3,900 holding addresses.
Through GMGN's new feature, we can also glimpse where players' attention lies: three hours after the token's birth, the number of online users for the Solana version remained below 1,000, while the BSC version once approached 3,000.
Although some questioned whether the market cap of the BSC version was due to "manipulation by dog traders, aiming to harvest," the real market attention does not lie—this time, BSC indeed won.
In the past, the community often joked that BSC's meme model was "the Shandong study of the crypto circle," suggesting that only projects related to CZ and He Yi had a way out, which had raised concerns about ecological sustainability. However, BSC's victory in the meme race not only sparked a wave of "slapping thighs" in regret but also prompted the community to rethink the evolution of its meme model. As GMGN founder Haze stated: "The era of BSC 3.0 has arrived." (Odaily Note: Haze holds 1.93% of BSC chain memes, ranking second in holdings.)
CZ and He Yi publicly express their disapproval of "wordplay memes"
I once expressed my thoughts on the BSC meme model during an Odaily editorial tea talk, believing that CZ and He Yi had already been "kidnapped" by the community. The current meme model of BSC, which relies on "imperial edicts" for cold starts, tricks for sustained interaction, and ultimately "pours" into Binance Alpha, is actually the consensus of the BSC community. Although this model began as an unintentional act by CZ in early 2025, they actually do not like it. However, as it has developed to this point, CZ and He Yi are powerless to change the situation.
When I published this viewpoint, it was merely a guess, but recent public statements from CZ and He Yi have proven it to be true. On January 13, CZ posted stating that although he likes meme coins, if players blindly follow and purchase meme coins derived from his tweets, they are almost certain to lose money.
To prevent everyone from blindly chasing these "wordplay memes," CZ's tweets have started to become cautious. Yesterday, CZ reposted a plush toy created based on his image by a user, which is a common occurrence, but CZ still specifically noted: If you create or purchase meme coins based on my tweets, please be aware that I may not mention the same words for a long time, or even forever. I do not recommend you do this. He even added a 🙏 icon at the end, showing CZ's concern for the community.
Compared to CZ's subtlety, He Yi's attitude towards the community's "wordplay memes" is more straightforward. In the early hours of January 21, under a user's post, He Yi not only stated that he would severely punish all insider trading and bribery within Binance, but also boldly said that he does not need to rely on meme coins that play on his tweets to gain pleasure, and he also suggested that the community focus on real construction, rather than treating "wordplay and flattery" as true self-improvement. He also mentioned that he does not like fish, and players should not shout "Shandong study" just because the tokens he supports are not listed on Binance Alpha.
Under the influence of CZ and He Yi's public statements against "wordplay memes," Binance's official announcements regarding memes have also become cautious. On January 21, Binance's Chinese account posted that a new meme product feature would be launched, but to avoid the community finding angles to create meme coins, the editor specifically applied a thick mosaic. Although somewhat humorous, it is enough to show Binance's overall cautious attitude, whether towards meme coins that play on CZ and He Yi's words or those that play on Binance's official words.
Is BSC's meme finally going to be different?
Outsiders watch the excitement, while insiders see the subtleties. He Yi's remarks not only resonate with the community, but seasoned meme players have already realized that the previous BSC meme model is collapsing from the top down. The BSC chain memes that successfully ran ahead on January 21 may just be an appetizer. Ironically, memes also originated from the art of "wordplay," but this time it has turned into the White House.
Additionally, after the White House released the tweet, He Yi reposted it (which has since been deleted). This repost, which is neither related to Binance nor to He Yi, appears somewhat abrupt in his timeline, leaving the community puzzled about the reason for He Yi's repost. The fact that the memes launched on BSC 20 minutes later outperformed those on Solana raises questions about how much credit He Yi's repost deserves.
In the end, we may still have to ask that unchanging question: Will BSC really be different this time?
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