Bluff blurs the lines between gaming, prediction, speculation, and entertainment.
Written by: Mah, Foresight News
On February 4, during the bear market phase of the crypto sector, VCs are still betting on the prediction market track. Bluff has completed a $21 million strategic financing round, led by 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders, and NBA star Tristan Thompson, among others. The official statement claims that this funding will be directly used to accelerate the platform's technological iteration, product optimization, and large-scale launch, pushing Bluff from the beta testing phase to global users.
The English meaning of Bluff is to bluff, and in popular culture, Bluff is often associated with scenarios like poker and esports, carrying a relaxed and exciting tone that aligns with Generation Z's preference for unconventional approaches and intellectual challenges.
The financing background of Bluff stems from the ongoing craze in the crypto industry for prediction markets and betting entertainment. Since 2025, prediction markets like Polymarket have seen trading volumes reach new highs, but traditional platforms still face issues such as slow settlement, cumbersome user verification, and regulatory uncertainty. Bluff targets these pain points, positioning itself as the "next-generation online betting platform," emphasizing socialization, real-time interaction, and blockchain-native design.
Entertainment-focused Social Prediction Market
Bluff is not just a simple prediction market; it is a comprehensive platform that integrates betting, prediction, and social interaction.
Core features include real-time prediction markets where users can bet on sports events, political occurrences, or entertainment hot topics, such as "2026 World Cup Champion" or "Oscar Best Picture"; binary outcome betting simplifies operations, requiring only a "Yes/No" choice, making it suitable for beginners. The creator community events allow KOLs to create custom markets, such as "A certain celebrity's new song exceeds 100 million plays," where users can participate and earn points.
Upon opening Bluff's official website, a differentiated style is immediately apparent.
Bluff blurs the lines between gaming, prediction, speculation, and entertainment. Binary outcomes, custom markets, original content designed from scratch, and personalized experiences adjusted based on player behavior.
Bluff is building an ecosystem at the intersection of attention, risk, culture, and capital.
Bluff achieves instant transactions using L2, eliminating the need to wait for block confirmations. Users do not need cumbersome KYC; they can participate simply by connecting their wallets, with a lower threshold than traditional platforms. The platform supports multi-chain assets, such as USDC and ETH.
Beta testing data shows an average transaction speed of 1 second; social features integrate with X and Discord, allowing users to share predictions and team up for betting, enhancing engagement. Compared to other products, Bluff surpasses Polymarket's single-event predictions by incorporating Stake-like betting and Azuro's social layer. Future plans include AI prediction assistance, NFT rewards, and cross-platform live streaming integration.
Bluff has also launched a VIP matching program, allowing users to seamlessly transition from traditional platforms like Stake, Shuffle, and Rollbit to Bluff, with 24/7 dedicated VIP customer service providing more convenient text support.
Currently, its beta version has surpassed $10 billion in trading volume, with over 650,000 users.
Experienced Team's New Venture, NBA Star Thompson Participates in Investment
Bluff's core team consists of several seasoned professionals from the betting and gaming industry, with an average of over 15 years of experience. However, many of its official executives remain anonymous.
The founder and CEO is a former executive from Stake, who led Stake's growth from a startup to over $10 billion in trading volume. The CTO comes from Bet365, having been responsible for the architecture design of the world's largest sports betting system, ensuring Bluff's engine can handle thousands of transactions per second. The operations director has transitioned from Bodog, specializing in localization strategies for the Asian and Latin American markets.
The team consists of about 30 people, with 80% having a crypto background, including former Polygon engineers responsible for blockchain integration. Bluff emphasizes a "practical orientation," with many team members having participated in regulatory negotiations, such as EU GDPR compliance and US KYC optimization.
In terms of investors, Makers Fund is known for its investments in gaming and entertainment, managing over $2 billion in assets and having participated in financing for Epic Games and Riot Games; Maximum Frequency Ventures (MFV) focuses on high-frequency trading and Web3 innovation; Delphi Ventures Founders brings venture capital experience, having led early investments in several crypto projects. NBA star Tristan Thompson's involvement also injects a sports gene into the team, as he will participate in brand promotion, aiming to attract more sports fans into crypto betting.
Polymarket has gained attention for political events, while Kalshi has rapidly developed with compliance and sports. For Bluff to carve out a share among giants, it needs to find its differentiation; whether the social + entertainment integration model can withstand the test remains to be seen.
Currently, its points program for the first season has launched, and participating in activities can earn points, which can later be exchanged for the token BLUFF.
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