Sony Innovation Fund (SIF) has led a $3.2 million funding round for Yoake entertainment, marking a significant strategic partnership to develop Record Protocol’s blockchain-based fandom infrastructure. The investment deepens collaboration with Sony Block Solutions Labs, aiming to expand verified fandom technology across music, film, gaming, and anime sectors.

The partnership introduces a novel approach to capturing fan contributions through blockchain technology, transforming fan engagement into verifiable onchain records. By creating an infrastructure that rewards genuine fan participation, Record Protocol aims to establish a new paradigm of fan interaction that goes beyond traditional monetization models, with initial success demonstrated through the Idol Runway Collection app and partnerships with prominent Japanese idol groups.

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• Where is this blockchain fandom infrastructure being developed? — The project is primarily focused on the Japanese entertainment market, with global expansion plans through Sony’s international networks.
• What makes this different from previous fan engagement models? — Unlike speculative “X to Earn” models, this approach focuses on verifying genuine fan passion and providing exclusive experiences.
• Which entertainment sectors are targeted? — The infrastructure aims to cover music, film, gaming, and anime, with initial success in the idol entertainment sector.
• How are fan contributions being measured? — Through onchain verification using generative AI and blockchain technology to track and validate fan participation and support.

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