In a move to reward its growing user base, Binance has announced a comprehensive overhaul of its VIP Program. By significantly lowering entry thresholds and introducing a new tier, Rising Star, the exchange is making elite benefits accessible to a much wider range of traders and investors.

The updates, which began rolling out on March 19, 2026, arrive as Binance pushes toward a goal of 1 billion global users. According to a media statement, the most immediate benefit for users is a drastic reduction in the requirements to reach the first three VIP tiers. For many, the VIP title—once reserved for “whale-level” traders—is now within reach.

Holding the Binance ecosystem token ( BNB) has traditionally been the key to unlocking VIP status; the new thresholds represent an 80% reduction for the entry tier. For active traders, the 30-day futures trading volume requirements have been slashed by up to 80% for VIP 2, allowing high-frequency traders to scale their benefits faster. According to the statement, the threshold for VIP 1 has been cut from $15 million to $5 million, while VIP 2 has been reduced from $50 million to $10 million.

For users aspiring to reach VIP 3, the threshold is now $50 million, down from $100 million. Binance also said it is moving away from a trading-only mindset to recognize users who contribute to the ecosystem through long-term holding. For example, Binance said users who maintain a 30-day average balance of $30,000, including at least 5 BNB, will gain access to personalized support and exclusive events designed to fast-track their journey to full VIP status.

Users who prefer “ staking and baking” over active trading can now reach up to VIP 9 purely through holding and investing activities, including assets in Binance Earn.

“We are widening the on-ramp to VIP benefits while keeping tier recognition tied to sustained, measurable engagement,” said Catherine Chen, head of VIP and institutional at Binance.

Beyond the prestige of a VIP badge, these changes translate to tangible financial and service-oriented perks, including reduced trading fees and increased flexibility. Binance revealed that the new thresholds will be rolled out in phases, with updated BNB and futures requirements already live. On March 20, the new holder program and VIP Rising Star designation take effect.

• What is the new VIP Program tier introduced by Binance? Binance has launched a new tier called Rising Star to make elite benefits accessible to more users.
• When did the updates to the VIP Program begin? The updates started rolling out on March 19, 2026.
• What changes were made to the entry requirements for VIP tiers? Entry requirements have been reduced by up to 80%, making it easier for users to achieve VIP status.
• Can users reach VIP status through holding rather than trading? Yes, users can now attain up to VIP 9 by holding assets and participating in Binance Earn activities.

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