As the excitement for the World Cup continues to rise, the prediction market sector is experiencing another peak in attention. Over the past year, an increasing number of platforms have begun to enter this field, engaging in prediction transactions around sports events, esports competitions, trending topics, and more.

More people are attempting to replicate the explosive success of Polymarket, but while the industry is heading towards "financialization," ForeGate has suddenly taken a different path. After signing world-class football star Michael Owen, ForeGate has recently made high-profile collaborations with a number of KOLs, including the highly active Miss Jingxiang on X, Nancy, and various content creators from different fields.

Is the prediction market a "trading tool" or a "mass game"?

For a long time, many platforms have been trying to package the prediction market as a "financial product."

Bets, probabilities, hedging, trading depth…

It is getting increasingly complex.

But the question is:

Is it really only professional traders who can predict the outcome of the World Cup?

Many times, an ordinary fan's sense of the team's condition or a player's intuition from a long-time esports follower may be closer to the actual market sentiment than so-called "professional analysis."

The most valuable aspect of the prediction market has never been the calculation ability of a few individuals. It is the consensus of the masses.

Who will win, who is favored, who will cause an upset are essentially the results of countless ordinary people's judgments converged together.

Because of this, the prediction market should not be something limited to a professional circle.

It should belong to: those who watch the games, those who discuss the matches, those who play esports, those who scroll through social media, and those who are willing to express their opinions.

The real core of the prediction market has never been "professional," but "participation"

Why does ForeGate look for KOLs outside the prediction profession?

This is the most controversial aspect recently.

Many people have noticed that among the KOLs collaborating with ForeGate, there are not many traditional "professional trading bloggers," but instead, a large number of content creators, social media influencers, and football enthusiasts.

This may seem a bit "unlike a trading platform."

But from another perspective, it might indicate that what ForeGate aims to do is not just another "niche product."

Because what truly determines the scale of the prediction market has never been dozens of professional traders. It is the thousands of people willing to participate.

During the World Cup, who are the most active groups?

Not those who check K-lines every day.

But the ordinary users who discuss matches daily and debate with friends about who will win.

And KOLs, localized content, community interaction, are essentially lowering the barriers to participation in the prediction market.

Compared to a bunch of complex data:

"Who do you think will win?"

That might be a more suitable entry point for the World Cup.

ForeGate aims to turn the World Cup into a "national prediction game"

Currently, ForeGate has launched a World Cup-themed activity.

Users can engage in prediction transactions around football matches and esports competitions, while also participating in platform reward activities.

Additionally, the platform has simultaneously launched a recruitment activity for World Cup football enthusiasts, with many content creators beginning to spread and interact around the events.

Compared to the traditional prediction market's somewhat "cold data" style, ForeGate is more like turning the World Cup into a kind of: social event, community interaction, entertainment participation, and national discussion, rather than just a pure "financial transaction."

This actually represents a new direction for the prediction market.

From "niche trading tools" to "mass entertainment market."

The real battle in the prediction market may have only just begun

In the past, many believed that the core of competition in the prediction market was: liquidity, trading depth, and professional users.

But the emergence of the World Cup may be changing all of that.

Because when the prediction market starts to enter sports, esports, and mass social fields, the truly important elements may become:

• Who is easier to participate

• Who is easier to spread

• Who is easier to form a community atmosphere

And not whose trading interface looks more like Wall Street.

From this perspective, ForeGate's approach may indeed be controversial.

But at least, it is proving one thing.

The prediction market does not have to belong solely to professional traders; it also belongs to everyone watching the World Cup.

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