Wang Ning: During the National Day holiday in 2007, my good friend and I took a train to Shanghai for the first time. I remember while chatting on the train, someone raised the corners of their mouth and with shining eyes said to us, "Shanghai is paved with gold, it's just about whether you know how to pick it up!" This filled us with longing for this city.

Curious, the two of us wandered around the streets of Shanghai, finding everything very fresh. In the evening, on a remote little road, I saw an elderly lady setting up a stall by the roadside, selling glowing cow horns that concert fans like to wear on their heads. I immediately became interested in this small item. My friend at the time couldn't understand why I was interested in such a trivial thing, but I firmly told him it was a business opportunity because I had never seen this in Henan, it's very interesting and appealing. Christmas was approaching, and we could bring it back to Henan; it would definitely sell well.

We then began searching for factories in the country that could produce this product and contacted classmates from multiple cities in Henan, preparing to launch sales synchronized with the Christmas season. Thus, we started our first intimate contact with the retail industry by setting up a stall as college students.

Fortunately, the sales during the Christmas period were as booming as we expected; we sold nearly ten thousand glowing cow horns. This made me very interested in product retail. Previously, we needed a long production cycle for documentaries, but the small goods we bought didn't require research and development, and by reselling them, we could earn profits similar to those from our own developed products. In the following period, I took my team to Hangzhou, Yiwu, and other places for market research, and sold some other interesting small products. From then on, we became enchanted with the feeling—that you discover new products, and once you bring them over, they can be liked by people and purchased quickly.

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