MediaFuse, the company behind crypto press-release wire Chainwire, is expanding into mainstream tech with a newswire optimized for AI chatbots as well as human readers.

The firm has launched TechnologyWire, a distribution network aimed at the technology sector, adding to a stable of paid newswires that already includes Chainwire, CyberNewsWire, GamingWire, and FinanceWire. In a statement, MediaFuse said the service is engineered to secure placement in Google News and to optimize press releases so they are “discovered and referenced by conversational AI models.”

Generative engine optimization

TechnologyWire’s launch comes amid a shift in how companies chase online visibility. As search engines fold AI-generated summaries into their results and users increasingly ask chatbots for answers, marketers are looking to broaden their remit beyond Google rankings to ensure that content is discoverable by LLMs, a practice sometimes called generative engine optimization.

According to MediaFuse, TechnologyWire routes each release directly onto publisher pages, where it is then treated as "trusted primary-source data" by the crawlers that feed those systems. “The content itself goes under deep scrutiny of fact checking, authorization verification to publish the materials and content structures that must adhere to both the platform’s and publisher standards.” a MediaFuse spokesperson said.

The approach is familiar territory for the company. Its crypto arm, Chainwire, markets guaranteed homepage placement across more than 100 crypto outlets and same-day publication through direct integrations with publishers' content systems, and it was named best PR wire at this year's CoinGape Awards.

MediaFuse said TechnologyWire runs on a pay-as-you-go model, with no subscriptions or minimum spend, enabling communications teams and PR agencies to deploy “targeted, high-impact distribution campaigns aligned precisely with operational launch schedules.”

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