Singapore, September 1, 2026—— Amber International Holding Limited (Nasdaq: AMBR) (hereinafter referred to as the "Company") today announced that it will officially rename its original brand Amber Premium to the new brand AMBR, initiating a fundamental transformation of its business. After the transformation, the company will become an AI entity company focused on creating dedicated AI entities for finance, enterprise, and growth sectors. At the same time, the company announced the launch of its flagship personal finance AI entity Ambre, and officially opened the marketing AI entity MIA to corporate clients.
Rooted in AI and Professional Experience
AMBR was founded by the team that created Amber AI in 2017, which later developed into Amber Group. The team brings nearly a decade of deep experience in AI, financial markets, and technology fields into AMBR's new chapter. The company has gathered technology builders centered on AI, along with practical talents who have extensive experience in financial markets and operational business, combining advanced AI capabilities with real data, domain knowledge, operational infrastructure, and practical workflows to create dedicated AI entities for high-impact application scenarios.
Michael Wu, Founder and CEO of AMBR, stated: “We started with Amber AI in 2017, and after nearly a decade in the market, we have deeply understood the gap between ‘intelligence’ and ‘real impact.’ My career has always been at the intersection of technology and financial markets —— from programming, building AI systems, to operating businesses in the most challenging markets. These experiences have made it clear to me the gulf between intelligence and actual outcomes, which is precisely the problem our entities aim to address. I am very much looking forward to fully dedicating myself to the growth of AMBR, supporting the company’s transition to the next growth stage.”
Dedicated Entities Built for Real Scenarios
Software engineering has always been an important field for the initial validation of AI entities, demonstrating that when AI models connect with the right tools, scenarios, data, and permissions, they can surpass merely generating answers and further accomplish specific tasks. However, replicating this model in other fields is more complex, especially in finance and marketing, where entities must operate within specific domain data, relevant constraints, existing workflows, and risk parameters. AMBR was born to tackle this challenge, focusing on developing dedicated AI entities specifically designed for these sectors.
From the outset, AMBR's entities were clearly aimed at specific verticals. Their development integrates AI technology, domain expertise, and a profound understanding of real business processes, with the goal of enabling the entities to understand user intent, coordinate relevant tasks, and assist in execution. As the entities gradually demonstrate reliability, AMBR will progressively expand their scope of tasks they can autonomously handle, particularly in high-risk areas that require professional judgment, precision, and trust. Ambre is the first entity born under this model.
Ambre: Turning Financial Ideas into Action
AMBR's first flagship product Ambre aims to make personal finance experiences smarter, more natural, and more actionable.
Users can explore their personal financial information through natural language, and Ambre will provide targeted insights based on their actual holdings, interests, and related market information. In addition to answering questions, Ambre can also turn users' financial goals into continuously executing tasks, assisting in analyzing portfolios across accounts and asset classes, monitoring relevant market dynamics, and alerting users when events that impact their holdings occur.
Ambre is currently available by invitation only, with verified customers of Amber Premium receiving priority access. Interested users can join the waitlist on the official website.
MIA: AI Entity Born for Marketing, Carrying Professional Agency Capabilities
MIA is the AI entity that AMBR has specifically built for the marketing field, now officially open for corporate clients. MIA was initially developed within AMBR's internal operations and successfully completed commercial validation, executing over 1,250 automated workflows to date, and average delivery cycles were reduced by 85% within four months of launch.
MIA follows the same entity model across different fields, integrating market intelligence, content creation, and distribution into a unified workflow. It continuously monitors brands, competitors, market signals, social channels, news, and AI search results to identify relevant opportunities and risks, thereby assisting teams in turning insights into actionable marketing results —— covering research, strategy planning, content development, response solutions, and content publishing, with review and approval stages in the process to ensure users maintain control.
Ambre and MIA together showcase AMBR's core philosophy —— combining AI technology with domain expertise, data, and real workflows to create dedicated AI entities for specific purposes. The company expects to launch more AI entity products later in 2026.
About AMBR
AMBR (Amber International Holding Limited, Nasdaq: AMBR) is a Nasdaq-listed AI entity company, dedicated to creating dedicated AI entities for finance, enterprise, and growth sectors —— providing solutions in the highest-risk and most trust-critical areas. AMBR was founded by the team that created Amber AI in 2017 (which later developed into Amber Group), integrating AI technology with profound expertise in financial markets, real business processes, and reliable infrastructure.
AMBR is building a series of AI entities specifically designed for particular use cases and end-to-end workflows, aimed at helping individuals and enterprises assess opportunities, provide insights for decision-making, and streamline workflows from concept to execution. Its flagship entities include the personal finance-focused Ambre, and the marketing AI entity MIA which has been validated in AMBR's internal operations.
For more information, please visit www.ambr.io or follow the official LinkedIn account @AMBR_io.
About Ambre
Ambre is AMBR's flagship personal finance AI entity, integrating users' portfolios across accounts and asset classes, interests, and financial backgrounds, filtering relevant content from massive market signals, and converting dialogues into continuously monitored and executable tasks, helping users more clearly translate information into action. For more information, please visit: ambr.io/agents/ambre.
About MIA
MIA is AMBR's marketing AI entity, aimed at making daily marketing execution more efficient and intelligent while reducing cumbersome manual operations. MIA has been developed and validated in practice by AMBR's wholly-owned marketing business iClick and CMRS, and is now officially available for client use. For more details, please visit: MIA.ambr.io.
Forward-looking Statements
This announcement contains forward-looking statements as defined by the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Except for historical facts, all statements in this announcement are forward-looking statements. These forward-looking statements are based on current expectations and projections regarding future events and financial trends, which the company believes may affect its financial condition, operational performance, business strategy, prospects, and funding needs. Investors may identify these forward-looking statements through words such as "may," "will," "expect," "anticipate," "future," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "likely," or similar expressions. Forward-looking statements involve inherent risks and uncertainties. Various factors may cause actual results to differ materially from any forward-looking statements, including but not limited to: risks associated with the company's strategic transformation of its business, including the ability to successfully transition the business model, maintain existing customers, and achieve the anticipated benefits of the transformation; the company's ability to successfully launch, commercialize and expand its AI products and services (including Ambre and MIA) and deliver expected benefits to customers; the timing and scope of product supply; the market adoption of the company's AI entities; market acceptance; technology performance and reliability; competitive developments; operational execution; cybersecurity considerations; changes in applicable laws or regulations, including ongoing regulatory requirements related to artificial intelligence, data privacy, algorithm transparency, and AI governance; and other risks that are detailed from time to time in the company’s filings with the U.S. Securities and Exchange Commission (including its Form 20-F annual report). The company does not guarantee that any products or services will achieve the expected level of adoption or commercial success. Except as required by law, the company assumes no obligation to update forward-looking statements to reflect events or circumstances that occur after such statements are made or to reflect the expected changes. While the company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot guarantee that such expectations will ultimately be realized, and the company warns investors that actual results may differ materially from those anticipated.
This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to purchase any securities or investment products, nor does it constitute investment advice. Any products or services described in this announcement are subject to applicable laws, regulations, and qualification requirements, and may not be available in all jurisdictions or to all persons. The company will not provide regulated financial services in jurisdictions where it is not licensed.
The English version of this announcement is the only legally binding official version, and the Chinese translation is for reference only. For the complete English announcement, please refer to www.ambr.io. In the event of any inconsistencies, ambiguities, or conflicts between the Chinese translation and the English version, the English version shall prevail.
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