MetaDAO is giving founders a reason not to overprice their token sales.

Founders usually aim for the highest launch valuation the market will support because it brings more capital in upfront. An aggressive price can leave the token with little room to grow.

The platform’s optional performance package lets a team reserve up to half of the initial token supply for the team, but the allocation has to be earned after launch.

The first tranche cannot unlock for at least 18 months and requires the token’s average price over three months to reach twice the sale price. Each later tranche raises the target.

A higher launch valuation raises every unlock threshold along with it. Founders may secure more capital upfront, but their own allocation becomes harder to earn.

9 out of 12 of MetaDAO's launches began below a $10M FDV, with a median launch valuation of $4.88M. The sample is still small, but the early launches have generally avoided aggressive pricing.

Teams that adopt the package have a direct incentive to choose a launch valuation the project can realistically justify and grow beyond. The higher they set the starting price, the more they have to deliver to earn their own allocation.

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