Alphabet CEO Sundar Pichai talks about the future of AI: search will not vanish, it is an expansionary moment.

CN
5 hours ago

Written by: Techub News Compilation

Introduction

In June 2025, Sundar Pichai, CEO of Alphabet and Google, appeared on Bloomberg’s well-known podcast program “The Circuit,” participating in an in-depth interview lasting nearly half an hour. This came shortly after the Google I/O developer conference, during a critical juncture as AI competition intensified and Google faced multiple antitrust lawsuits. As a leader of one of the world's tech giants, Pichai's remarks not only articulated Google's core strategy in the AI era but also addressed various external concerns regarding its business model, industry impact, and technological ethics, providing an important window to observe Google’s future direction.

Summary

  • AI represents an expansive moment, creating new opportunities rather than a zero-sum game; search query volumes continue to grow.
  • Capital expenditures will reach $75 billion in 2025, driven by AI investments across the entire business line, including search, YouTube, cloud, Waymo, and has already generated new revenue through services like Google AI Pro/Ultra subscriptions.
  • AI will significantly enhance engineering productivity, but the company still plans to expand its engineering workforce to seize greater opportunities.
  • Firmly disagrees with monopoly accusations, believing that users choose Google voluntarily, and competition benefits the world.
  • Acknowledges that AI may bring social issues such as job displacement, but emphasizes the need to address these through reskilling and social safety nets, rather than excessive pessimism.

Google in the AI Wave: Evolution of Search, Not Obsolescence

When asked whether AI chatbots would replace traditional search, Sundar Pichai answered decisively in the negative. He believes this is far from a zero-sum game. He cited the rise of TikTok as an example, pointing out that the emergence of a new platform did not kill off YouTube; in fact, YouTube achieved great success during the same period. User behavior is parallel; people use different tools based on varying needs.

Pichai emphasized that search is “very, very good” at satisfying users' specific information needs, a value proven by the continuously growing query volume. Features like AI Overviews are a natural evolution of search, akin to the Featured Snippets launched years ago. He admitted that sometimes AI Overviews might provide direct answers, reducing user clicks, but when designing the experience, Google still prioritizes showcasing links and directing high-quality traffic to external websites. He cited internal testing data indicating that AI Overviews improved contextual quality, resulting in users clicking through to more diverse sites, with longer average time spent on each click.

Regarding publishers’ concerns about declining click rates, Pichai expressed understanding but firmly believes that, in the long run, Google’s ecosystem will maintain a positive cycle: users come for answers but will also click external links out of curiosity and to expand use cases. Google’s responsibility is to continuously optimize and ensure that high-quality content receives exposure.

Massive Investments and Emerging Revenues: AI Drives the Entire Business

In response to investors' concerns about AI investment and returns, Sundar Pichai clearly stated the scale of investment for the first time during the interview: in 2025, Alphabet’s capital expenditures will reach $75 billion. This substantial investment is not solely for AI but supports the entire business line, ranging from search, YouTube, cloud, Workspace to Android, Play, and even Waymo’s autonomous driving.

He revealed that AI is already creating tangible new revenue streams. The usage of the cloud AI platform Vertex AI has increased forty-fold over the past twelve months. Additionally, the Google AI Pro and Ultra subscription services launched in June 2025 have also “performed well.” Pichai believes that AI is a profound technology, presenting opportunities greater than ever before.

In terms of content ecology, Pichai acknowledged that the explosive growth of AI-generated content has led to issues of both high and low-quality content coexisting. However, he thinks this is precisely where Google excels—sifting through vast amounts of information to identify quality content. Google is using the Gemini model to improve YouTube's recommendation algorithm, leveraging AI to better manage and guide content. He emphasized that AI itself can also be used to create excellent content, with Google’s goal being to “elevate high-quality content.”

Productivity Revolution and the Future of Employment: AI as an Accelerator, Not a Replacement

Regarding AI’s impact on jobs, Sundar Pichai takes a cautiously optimistic stance. When asked about Anthropic's CEO’s prediction that AI might eliminate 50% of white-collar jobs in five years, he stated that such concerns should be taken seriously, but historical experience suggests that technology tends to create new job opportunities.

He cited that in 1940, 60% of today’s jobs did not exist. In India, there are now 100 million channels on YouTube and 15,000 channels with over a million subscribers, an unimaginable world fifteen years ago. AI will enable almost everyone to become “mature creators,” thus generating a vast array of new opportunities. He believes that the current moment is “expansive,” and we may be underestimating its potential to create new business models.

Within Google, Pichai disclosed that approximately 25% of the company’s code is currently generated by AI. He anticipates that even next year, the company’s engineering base will continue to grow. The role of AI is to make engineers dramatically more efficient, freeing them from tedious tasks to focus on high-value tasks. This means the company can accelerate development and possibly launch more new products, necessitating more people in the short term. Long-term, he admits it is difficult to predict precisely but tends to believe that technology will expand the boundaries of human capability rather than merely lead to job reductions.

Antitrust, Trust, and Ethics: Balancing Regulation and Innovation

In the face of a judge’s ruling that Google constitutes a monopoly in the search and some advertising markets, Sundar Pichai clearly stated that the company does not agree with the ruling and is appealing. He emphasized that users choose to use Google voluntarily and have more choices now than ever before. Competition benefits both users and the world.

On whether AI will exacerbate the concentration of power among tech giants, Pichai rebutted the “winner-takes-all” perspective. He firmly believes that just as the internet birthed Google, the AI era will also see the emergence of new dominant companies that we don’t even know the names of today. This is a natural law of technological development.

On user privacy and trust issues, Pichai noted that Google has earned trust through handling user data responsibly for a long time (such as Gmail). In response to challenges such as deepfakes brought by AI, he introduced Google’s countermeasures: adding watermarks to AI-generated videos, allowing users to upload any video or image to Google to check whether it was generated by models like Veo, and providing detection tools for researchers and journalists. He believes society will evolve new norms and may need regulations to address fraudulent behaviors like deepfakes, but humanity’s pursuit of a shared reality will not change.

Leadership, the Future, and the Myth of AGI

Reflecting on criticisms in recent years regarding Google’s “slow action,” Sundar Pichai stated that his core role as CEO is to keep the company at the forefront of AI. By integrating teams to establish Google DeepMind, significantly increasing infrastructure investments (capital expenditures have risen from $20 billion a few years ago to $75 billion), and consistently doubling down on Waymo amid skepticism, he is leading the company forward at an accelerated pace. He remains deeply involved in product decisions, benefiting from efforts by Sergey Brin and others on the Gemini model.

Regarding the prospects for Artificial General Intelligence (AGI), Pichai maintained an open attitude. He believes that according to the current path, there is still immense room for progress ahead, but the technological curve may experience temporary plateaus, and it is undetermined whether AGI can be achieved. He used autonomous driving as an example: Waymo performs excellently, but teaching a child to drive only takes 20 hours, indicating that there remains a gap between current technology and general intelligence.

Finally, when asked what Google would be like at 50 years old, Pichai expressed a hope that the company remains agile and innovative. In the tech industry, success requires winning every year. He is more focused on fostering a culture of deep innovation that looks long-term, delving into technology, and transforming it into products that impact billions of people. As for whether a human or AI will run the company by then, he smiled and replied: “Whoever operates it will have an extraordinary AI partner.”

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