Binance's spot and contract market share for 2024 has dropped from 50% to 40%. The core difficulty lies in the contradiction between the path dependent token selection model (users' expectations for Binance selection) and the widespread weakness of VC coins. So Binance adopted two strategies (especially clarifying the decision-making strategy after CZ's return): one is to widely launch Binance Alpha coins, changing the expectations for selection; The second is to create a large number of memes and activate BNBChain, which also brings early wealth effects.