The surge in Google search volume for "Bitcoin" and "Ethereum" may indicate a renewed interest among retail investors

According to The Block, the Google search volume for "Bitcoin" in March 2025 was 34, reaching the highest level so far in 2025. As a reference, the values for January and February were 31 and 27, respectively. This indicates that the search volume for "Bitcoin" has increased by 26% compared to the previous period, and also marks a shift in the trend of continuous decline in this indicator since November 2024. Similarly, in March, the Google search volume for "Ethereum" reached its highest level so far in 2025, at 19. This is slightly higher than last month's 16. Although still far below the high point of the previous cycle, the increase in Google search interest for Bitcoin and Ethereum in March may reflect a renewed interest among retail investors, at least higher than the interest shown so far in 2025. It is reported that Google search volume is measured on a scale of 0 to 100, with 100 representing the maximum value within a given time period.