A16z Crypto: Current Web3 project airdrop strategy easily attracts "airdrop hunters" and overly focuses on short-term user growth

A16z Crypto has released an analysis article titled 'Airdrops: How to Bring Home', which points out that the current Web3 project's airdrop strategy focuses too much on short-term user growth and neglects the long-term goals of community building and protocol governance. A16z Crypto suggests that project parties should design airdrops as a "long-term incentive tool", by setting lock up periods, guiding users to participate in governance and contribution behavior, and screening out true long-term participants, rather than just attracting "airdrop hunters". In addition, a16z Crypto emphasizes that airdrops should be used as a means of building loyal communities and realizing the long-term value of the protocol, rather than simply a marketing tool.