French jewelry brand Messika supports encrypted payments globally

According to Bitcoin.com, French jewelry brand Messika announced the launch of cryptocurrency payments in its global stores and official website, supporting four mainstream digital assets: BTC, ETH, USDT, and SOL. Through cooperation with payment service provider Lunu, the system will complete fiat currency settlement in real-time at preferential exchange rates. Customers only need to scan the QR code to complete the payment, with no additional fees throughout the process. Messika has become another luxury brand to embrace encrypted payments, following Farfetch and Off White. Its CFO Nicolas Zanelli stated that this solution has covered all offline boutique stores and e-commerce platforms. The founder of Lunu pointed out that this move aims to meet the payment needs of high net worth technology individuals, and currently the penetration rate of cryptocurrency payments in the luxury goods field is growing at an annual rate of 47%.