Why does Binance "send money" to the market? 1. Attract users and expand market share Large rewards are the most direct and effective way to attract new customers, especially in bear markets or emerging chain ecosystems, which can quickly seize users and market share. 2. Activate the ecology and cultivate usage habits By "giving money", encourage users to use a certain chain or new feature, enhance ecological liquidity and user activity. 3. Help the project team cold start Binance and many project partners have investment relationships, and by sending money to the market, they can help accumulate users, obtain data, and receive community feedback in the early stages of the project. 4. Enhance the industry influence of Binance Through Alpha analysis and financial incentives, Binance not only serves as a platform, but also as an "industry thought leader" and ecological organizer, building a "Binance system". 5. Data collection and behavioral insights Observing user behavior while making money is beneficial for algorithm optimization, risk control, and subsequent product design. The downside is 1. The proportion of airdrops received by the original community members (slugs) of the project party is not as high as what the project party gives to Binance users. 2. Previously, small exchanges could attract customers by quickly listing new coins, but now they are directly targeted and their market share is further concentrated. It is said that the current schedule is a few months away, and 8-10 projects per month will take a few more months. This shows that the project team is very eager to give away money, which is not surprising. After all, most of the users on Binance are real users, and this exposure is still relatively strong. Small exchanges are quite difficult. Originally, the trading depth was not good, making it difficult for users to play. They can only rely on quick updates to gain users. Now that players are becoming more familiar with Binance's half chain, half wallet model, small exchanges will be even more difficult in the future. Small exchanges don't have much structure either. In fact, although they don't earn much from trading fees, they have obtained a lot of project quotas through their platform identity. These quotas are valuable, but they are reluctant to give them to platform users. Otherwise, they can still rely on lacunchpad and other types to obtain a certain amount of retention.