Today's web3 with a16z episode is all about marketing — including differences between marketing in crypto and traditional tech. The conversation shares a candid look at what works — and what doesn’t — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more. Our experts are: ... Amanda Tyler (@amandatylerj), who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google); ... Claire Kart (@clairekart), Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi); ... in conversation with Kim Milosevich (@kimbatronic), CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere). Enjoy the full episode here on X! Timestamps 0:00 - Introduction 1:41 - The Role of Marketers 4:52 - Tech Marketing vs. Crypto Marketing 6:34 - Understanding the Core Audience 10:56 - Marketing for Ethereum and Layer 2 Projects 16:09 - The Role of Community Managers and Developer Relations 25:21 - Token Launch Strategies 34:42 - Building Founders’ Profiles (Without Being Cringe) 38:53 - How to Support Founders 40:55 - When to Hire 43:05 - Consultants vs. Agencies 46:08 - Structuring a Marketing Team 48:27 - Finding and Hiring Talent 50:36 - Building an Editorial Content Operation 53:39 - International Marketing Strategies 56:41 - The Role of Events 1:01:48 - Memes and Crypto Culture 1:04:57 - Conclusion