The marketing of yoga clothing can be discussed It is certainly successful in terms of ROI of traffic. Posting by female KOLs, reposting by male KOLs, and reposting in group chats are all natural and save huge marketing costs for startups. The downside is that it has brought criticism and caused some damage to the company's brand. The most typical example of this gameplay is Binance, which is never afraid of controversy. It floods competitors with traffic and everyone comes to discuss me. If my product is fine, then the competitors will be overwhelmed. I understand that the essence of a brand is still its product, but a product may not necessarily bring traffic. Therefore, my conclusion is that if you think the product is solid enough, you can consider doing some controversial event marketing to ultimately achieve a win-win situation.