Tether focuses on non US markets, with its core mission still being to serve emerging countries According to Bloomberg, Tether CEO Paolo Ardoino stated that the company will continue to focus its main development efforts outside of the United States, despite the current Trump administration being more crypto friendly. Tether is more inclined to expand its market in Latin America, Asia, and Africa, and is considering launching a new stablecoin in the US, but still emphasizes its core mission of serving emerging markets with weak financial infrastructure. At present, Tether does not directly serve US customers, but users on US platforms can still use USDT. If choosing USDT in a hair salon, one will face stricter supervision and comprehensive auditing.