The article written by this foreigner yesterday went viral. The core is about info fi, making money by selling attention. There are 65 projects on the Kaito platform, and it is said that each project requires a listing fee of $150000. In just a few months, they have earned nearly $10 million. The project team spends money to buy users' attention and data In addition to listing fees, most projects will also invest hundreds of thousands or even millions of dollars in rewards to users But in the end, the project team was the biggest loser because they spent a lot of money in exchange for: Temporary "attention" false interaction and support, quickly losing users after the event ends • Losing a large number of tokens (many to be distributed to the community), token prices plummeting (such as Loudio) Brand trust severely damaged, with AI generated junk content There is basically no consumption conversion rate in the app, and the conversion rate is extremely low But I still admire Kaito because it has achieved: • Building a new track • Find product market fit • Achieve stable income Being imitated by a bunch of companies Yesterday, I had a two-hour conversation with a project owner who raised millions of dollars, and we all agreed that selling coins for money in the next cycle would no longer be a good business model. The projects launched by Binance Alpha are mainly for liquidity withdrawal, and the platform charges a total amount of 2% -10%. The truly lasting effect still relies on organic growth, where the market discovers value and exchanges actively list high-quality assets.