German cosmetics company Evertz Pharma invested 10 million euros to increase its holdings of 100 bitcoins in May According to Bitcoin Magazine, German cosmetics company Evertz Pharma increased its holdings of 100 bitcoins (worth approximately 10 million euros) in May 2025, becoming the first German company to adopt a long-term Bitcoin reserve strategy. The company has been continuously allocating corporate profits to Bitcoin since December 2020, initially purchasing 2 million euros of Bitcoin, and currently holding an undisclosed total amount. The management of Evertz Pharma stated that Bitcoin, as a scarce global asset, can both hedge against inflation and optimize reserve structure, and its warehouse free nature is superior to traditional assets such as gold. Unlike listed companies, this private enterprise emphasizes that Bitcoin is a strategic component of its stable business vision.