Naval breaks down leverage into four powerful types: labor, capital, technology, and media. Labor means building teams and delegating work. Capital is putting money to work through investments, including stocks, venture capital, and crypto. Technology is about creating software and apps that scale effortlessly. Media is building an audience and spreading ideas through platforms like Twitter, YouTube, or blogs. For a person on CT who starts writing content, they start using leverage by building an audience. Some of the content might go viral, and/or other people/companies might find it interesting. They might want to invest in your brand through advertising. This capital can be put to work by using leverage in the form of investments. The bigger the brand gets, the more likely it is that you can leverage your media business with labor, hiring other people and outsource your work to build it even bigger. Technology might be the hardest, unless you are a skilled dev and can make a product. Or join in as a cofounder in a new protocol. I think the easiest way for a brand to participate in technology though, is probably through angel/VC investments, but that could be classified as capital leverage. The most effective leverage today comes from technology and media, tools that let you scale your impact globally with minimal marginal cost.