A16z: How are the rules of the traffic game being rewritten from SEO to GEO? 》A16z points out that as Apple integrates AI native search engines such as Perplexity and Claude into Safari, search engine optimization is undergoing a profound transformation from traditional SEO to generative engine optimization (GEO). In the GEO era, the focus of brand competition is no longer search ranking, but whether it can be referenced and written into the "model memory" by big language models. GEO emphasizes the optimization of content in structured expression, semantic clarity, and citation value, and the traffic distribution mechanism has shifted from the ad driven Google era to a closed-loop ecosystem based on model referencing and memory. https://www. (wublock123.com)/index.php? m=content&c=index&a=show&catid=47&id=44046