ETH and BTC (and some other digital asset) treasury strategies are the first large scale onboarding of TradFi onto DeFi. How do we get Wall Street to care about decentralized protocols and the evolution to a more decentralized web and global economy? Wall Street will care about consistent "number go up" in instruments they can access, analyze and invest in. They will be motivated to deep dive and learn what's up with these strategies. They will have to deeply understand the details of Bitcoin and Ethereum and the strategies of MSTR and SBET. They will have do go deep on DeFi on Ethereum. Earnings calls and CNBC/Bloomberg/FT/WSJ interviews and pieces will be all about the details of digital asset treasury strategies and how to optimize yield in DeFi (for SBET) while ensuring prudent risk levels. How do we get Main Street to care about decentralized protocols? First we get Wall Street excited which will normalize and grow DeFi. Then we build end user apps for consumers and enterprises that go beyond DeFi. We are now scalable and affordable enough to make this work. Enterprises can now use and issue tokens and participate in DeFi without concerns about the SEC and other agencies sanctioning them publicly or secretly, and attacking projects via unprincipled and capricious enforcement actions. The best and brightest builders are now entering the ecosystem to build on our tech without fear of politically motivated enforcement actions from the SEC and being debanked. Why is it so attractive for Web2 builders and traditional economy builders to build with Web3 primitives? Because instead of having an adversarial and exploitative relationship with their users, they can now build of, by and for the community. The paradigm shift to an increasingly decentralized system of the world is accelerating.