The era of playing with KOLs with local dogs is over—— A hot dog, the more KOLs get on the car, the greater the probability of losing money This is a fact that must be acknowledged at present Many people have become KOLs through Tugou because of the dividends of trends and their personal sense of smell, making money. After becoming a traffic center, retail investors blindly follow orders I think this form of development will only make MEME increasingly difficult to play Influential individuals coupled with a group of retail investors will only increase the difficulty for market makers to pull in the market Due to the current market liquidity, there is basically no successor in the future. These people and money are still in the industry, and it is difficult for Zhuang to have a pattern Especially with particularly hot narratives And now the golden dogs born in the market all have a commonality: For example, labubu, unused, kled, etc, All of these are sustainable and there has been no one-day trip Very few KOLs get on the bus, at least rarely do they publicly shout orders So it's not a good thing for KOLs to have the same car now, at least it's not beneficial for individual investors