Japanese clothing chain brand Mac House plans to invest 1.7 billion yen to purchase Bitcoin, which will begin on September 17th Japanese national chain clothing brand Mac House announced its specific cryptocurrency investment plan on July 9th, planning to purchase Bitcoin (BTC) starting from September 17th, 2025. The investment strategy will mainly adopt the "dollar cost averaging method" with regular fixed amounts, while flexibly adjusting the timing and amount of purchases in the event of a significant market downturn. The funding for this investment comes from a third-party targeted capital increase completed by the company on June 19th, with a fundraising scale exceeding expectations. On the basis of the originally planned investment of 800 million yen, an additional 915 million yen was added, bringing the total investment amount to 1.715 billion yen. The main investor of this capital increase, EVO FUND, has previously supported multiple Japanese companies in implementing Bitcoin vault strategies, including MetaPlanet and Remixpoint.