Zora was originally an artist NFT platform, later positioned as an artist blockchain (based on Layer3 built on Base), but it has not made much progress. Later, it was incorporated into Base and became the underlying content protocol of TBA. The main innovation is that every social content POST (text, image, video, etc.) can directly generate tokens and conduct transactions. After determining this positioning transformation, the social traffic of TBA (Coinbase wallet) will continue to flow to Zora, and the later stage of Zora is still worth looking forward to.