PANews
PANews|Aug 05, 2025 10:45
From nail salons to crypto whales, Japan's Convano has launched a new campaign of "encrypting treasury" with a target of 21000 BTC. After MetaPlanet's aggressive Bitcoin reserve strategy led to a surge in stock prices, Japanese companies have sparked a wave of Bitcoin panic buying. The latest addition to the battlefield is nail salon chain Convano, which specializes in salons and media. The company has announced the launch of a Bitcoin reserve strategy, aiming to hold 21000 BTC within two years, accounting for 0.1% of global supply. As of now, Convano has purchased a total of 164.93 bitcoins, invested nearly 2.9 billion yen (approximately 19.7 million US dollars), and issued three consecutive bond issuances to support the purchases. With the implementation of the strategy, the company's stock price skyrocketed by nearly 79% and its annual performance expectations were simultaneously raised. This is not an isolated case. According to data from Bitcoinrestreasuries, 9 listed companies in Japan have entered the ranks of the top 100 global coin holders. From energy, textile to AI companies, enterprises are accelerating the adoption of Bitcoin as a new type of "financial defensive asset". Behind it is the real pressure of enterprises to fight against inflation, cope with exchange rate fluctuations, and the depreciation of the Japanese yen, as well as the emotional mapping of "crypto themed stocks" becoming hot trading targets in the retail dominated market. Tax system optimization is also an important driving force. To lower the investment threshold, the ruling party in Japan has proposed to include cryptocurrency assets in the 20% capital gains tax category and allow for a three-year loss carryover, indicating that the financial compliance and attractiveness of assets such as Bitcoin are increasing. At the same time, regulatory authorities are promoting the inclusion of encrypted assets in the financial product system and advancing measures such as spot ETFs, which are also providing higher legitimacy for corporate investment. Convano is not alone. MetaPlanet's "strategic coin storage" transformation has been seen as a paradigm by the market, currently holding over 17000 coins, making it the seventh largest publicly traded company in the world to hold coins. The enthusiasm of Japanese companies for encrypted treasury is a collective behavior formed under the interweaving of macro uncertainty, loose regulation, and market speculation. From the establishment of Bitcoin as a legitimate payment method to companies viewing it as an anti inflation asset, BTC is becoming an invisible protagonist in Japan's capital market.
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