Finally figured out the logic of this food delivery war, Alibaba opened up a previously untapped market through tea beverage delivery, and took advantage of the opportunity to pry open a moat that was previously dominated by Meituan and Pinduoduo. No wonder they spent so much money on the food delivery war, all focused on increasing volume. The specific logic is tea beverage delivery order subsidy ->increase in delivery order quantity ->entry of delivery merchants ->retention of user orders ->flash purchase orders Taobao's 50 billion yuan subsidy may not necessarily result in a loss overall. It should be noted that Ele.me has long been overshadowed by Meituan, with a market share of less than 30%. Now, both sides are already 64% open. Overall, the 50 billion subsidy has benefited from the sinking market that could not be obtained even after spending tens of billions, the dead end of food delivery capacity and market being continuously eroded by Meituan, and Alibaba's half dead local market. Now three stinky cobblers can be worth one Zhuge Liang, revitalizing the original assets, doing incremental business, and increasing Taobao's daily activity.