Nobody is hitting new highs again, currently at 65m. It previously pulled back to 10m, but at that time, no one was paying attention anymore. I started paying attention again after seeing Toly's tweet. Checked out Nobody's official Twitter today and found that: The little penguin tweeted, BN US tweeted, and other project teams also posted related content. Also, the video quality is absolutely amazing. This level of production is something very few meme teams can achieve. This shows that Nobody is indeed collaborating with the original content production team! This is super important. In other words, their costs are incredibly high! Building an IP requires excellent content for operations. It's a long-term investment, high-cost, and low-success-probability endeavor. Collaborating with a mature or already influential IP is a solid route for memes. It's really hard to evaluate the investment costs of a meme project. Last time, Ani provided a model for collaborating with Lao Ma's team. This time, Nobody presented a model for working with content production teams. History keeps repeating itself. Next time, we’ll definitely win