New City Development (http://01030.HK) announced yesterday in Hong Kong the establishment of the Digital Asset Research Institute and officially unveiled the blueprint for its 'New Chain' business Key points: 1️⃣ The research institute has a strong team, including the director, deputy director, and advisory group composed of law firms, Peking University professors, RWA investment banking alliances, blockchain associations, etc., offering a globally-oriented setup. 2️⃣ For the online direction, the focus is on RWA/NFT-izing the IP and asset revenues of Wuyue Plaza, such as commemorative collectibles for events, celebrity collaborations, brand partnership collectibles, and even tokenizing asset revenues on-chain. 3️⃣ In financial innovation, the company plans to explore tokenizing financial assets like listed company shares, convertible bonds, and private bonds, leveraging RWA's global liquidity and compliance framework. 4️⃣ For the offline direction, the company aims to build brands and ecosystems in retail, dining, jewelry & gold, trendy toys, and sports through a 'self-operated incubation + national general agency' model, with the goal of creating stable cash flows in the long term. In summary: New City Development is attempting to integrate its 120 billion-scale offline assets with Web3 digital assets, forging a 'New Chain' growth curve that connects online and offline. Reportedly, by the end of 2025, the company will complete its registration, platform construction, and the on-chain launch of its first batch of NFT digital collectibles. Additionally, New City Development will continue exploring secondary market trading for NFT digital collectibles, aiming for long-term appreciation of digital assets. This could potentially become a future industry benchmark for the integration of 'physical commerce + digital assets.'