[Donald Trump Jr. Announces WLFI Launch] BlockBeats News, September 1, Donald Trump Jr., the eldest son of former President Trump and co-founder of World Liberty Financial, announced on social media the launch of WLFI, stating: "Today is an important day. World Liberty Financial has just launched the WLFI token. This is not a meme coin, but a true governance pillar of an ecosystem that changes the way money flows. Freedom + Finance + America First."