What does the shell value of an exchange mean? Just take a look at the meme contracts that pumped today, and you'll get it: Moodeng, Zerebro, Vine... Check out the daily charts for Vine and Moodeng. No matter the market conditions, they basically get pumped by 10% or even 20% at least once a month. Why? Because on Binance, when you pump like this, there’s liquidity to follow. If you’re a Chinese team, there will be plenty of locals with the 'Why the hell does he deserve this?' mindset shorting against you. This is a money printer. Even if the project team sells the shell and switches to a new operator, it still works like a charm. Try pulling this off elsewhere, and you won’t have this many eyes monitoring you. That’s why project teams, no matter the cost, aim to list on Binance—or at least get a contract listed. When it comes to running a project, there’s almost nothing with a higher priority than this.