[Hong Kong SFC Proposes Stricter Compliance Requirements for Financial KOLs] The Hong Kong Securities and Futures Commission (SFC) plans to issue guidelines to licensed institutions, standardizing the hiring of financial KOLs and the use of digital platforms for promotion. The proposed regulations would require brokers to conduct due diligence on KOLs, assessing their background, credibility, and experience, as well as continuously monitoring their activities to ensure content is accurate and not misleading, while preventing potential market manipulation. Informal consultations with the industry are currently underway.