Huobi did something similar before, but their selection system at the time led to intense competition among new tokens, which bred corruption. The leaders took the lion's share, leaving retail investors with scraps. It empowered the platform token a bit, but not much. After spending a fortune to get listed, projects were left with no choice but to start cashing out quickly. Now Binance directly requires tokens to airdrop to users, cutting out a lot of the middle corruption, increasing its own influence, providing benefits to platform users, and at the same time capturing the lower-tier market of smaller exchanges.