[Binance Co-Founder He Yi Accuses Black PR of Manipulating Public Opinion, Criticizes 'Richest Man' Hype] On September 30, Binance Co-Founder He Yi posted on her social media, directly pointing out the longstanding smear campaigns by black PR within the industry targeting Binance and its founder, Changpeng Zhao. She revealed that certain PR teams use massive budgets to hype topics like 'Richest Chinese Man,' aiming to create cognitive bias and mislead public opinion. He Yi stated that such articles are typically released in bulk on a regular basis, with hundreds of pieces published at once, attempting to manipulate public discourse through an information cocoon. She emphasized that Binance does not care about the 'richest man' title but instead hopes to help its community users gradually achieve wealth growth through their efforts.