Vanguard is the second-largest asset management firm after BlackRock (managing over $10 trillion in assets, compared to BlackRock's $12 trillion—so the gap isn’t too big). They used to dislike crypto assets, but at the end of September this year, they started to change their stance. They’re now considering opening up third-party crypto ETFs (BTC/ETH) on their brokerage platform for their 50 million clients. First, client demand can’t be ignored—trends are stronger than institutions. Second, more potential buyers are on the way. When the two largest asset management firms in the world both step into the crypto asset space, the trend of crypto assets becoming mainstream is irreversible.