[a16z: Crypto Startups Need to Adopt Enterprise-Level Sales Strategies, Asia Market Expansion is Key] a16z crypto published an article stating that as traditional institutions show increasing interest in the crypto industry, crypto startups must adopt robust enterprise-level sales strategies early on to overcome internal political barriers within large institutions and challenges related to existing technology integration, dispelling the misconception that 'a good product can sell itself.' At the same time, a16z emphasized the importance of establishing a presence in the Asian market. According to the Korea Blockchain Week (KBW) report, projects aiming for success in Asia must establish a local presence and actively align with the local ecosystem, as users in the region place greater value on the legitimacy brought by local partnerships and product launches rather than solely focusing on underlying technology. Additionally, a16z cautioned the industry to be wary of speculative products like Memecoins and urged focusing efforts on leveraging blockchain technology to empower individuals rather than intermediaries.