ASTER Taking the ASTER situation as an example, let’s talk about how KOLs promote projects. This is based on my own experience with project teams approaching me for promotion, but I personally have never accepted any promotional offers from them. First, project teams evaluate your promotional value based on factors like the number of followers you have and the exposure of your tweets. Promotion fees can range from a few thousand USDT to over 100,000 USDT. For instance, Liangxi revealed that her early promotional fees were 100,000 USDT per post. Second, the promotional fees given to KOLs by project teams are usually in the form of equivalent-value tokens, though some teams allow KOLs to choose USDT instead. Finally, the collaboration models vary. Some pay per tweet, others pay based on the number of tweets posted per month, and a few even pay based on the number of referrals or the amount of funds brought in.