Over the past few months, these projects have tried various strategies to attract market attention, and they might continue doing so in the near future. Here are a few typical ones (in decreasing order of effectiveness): 1️⃣ Genuine 'Public Sale Discounts' Several projects have launched or are about to launch token sales, emphasizing that the public sale price is lower than the valuation of the last investment round. Although the actual investment terms in the primary market are not always transparent, the discount itself at least sends a positive signal. Especially for projects that already have strong communities and significant influence, they either aim to leverage their brand to gain a premium or at least hope to attract long-term holders who genuinely believe in the project through the public sale, rather than short-term players purely chasing arbitrage (though that’s definitely the majority). 2️⃣ Listing on Major Exchanges Getting listed on mainstream exchanges is undoubtedly a positive signal, as it indicates the project has a solid user base and liquidity. However, as the market matures, investors are becoming less sensitive to the 'big exchange listing' narrative, and the marginal effect of this positive signal is gradually diminishing. 3️⃣ Airdrops to KOLs and Developers Although some established projects have explicitly refused to do airdrops, which has hurt the feelings of some loyal users, more projects are opting for airdrop strategies. Especially now, airdrops are not only targeting developers and NFT holders but also specific groups of KOLs, aiming to generate more buzz. However, airdrops that can reach a large number of real users are becoming increasingly rare, so they no longer carry the same level of hype as they did a few years ago. 4️⃣ KOL-Driven Narratives Many infrastructure projects are still far from real-world application scenarios, and their technology is not yet mature enough to provide a tangible experience. As a result, relying on vision, storytelling, and heavy promotion by KOLs has become one of the few viable strategies for them. This doesn’t necessarily mean these projects are doomed to fail, but some infrastructure (like cryptography) is far more challenging than imagined and cannot be solved with short-term engineering optimizations. Since breakthroughs are unlikely in the short term, it’s not realistic to talk about ecosystem building just yet. Leveraging trends or even incorporating some meme-style marketing might not be a bad idea, right?