Two days ago, Coinbase officially launched the 'Custom Stablecoins' service! This means that any business can easily issue its own branded stablecoin, custodied by Coinbase, ensuring security and compliance, while users holding it can even earn yields. Just like how major malls and restaurants now offer their own exclusive prepaid cards. In the future consumer era, we might see: · Starbucks Stablecoin (pay for coffee directly, seamless points redemption) · Walmart Stablecoin (faster checkout, zero fees for cross-border transactions) · McDonald's Stablecoin (order payments + exclusive rewards) · Sam's Club Stablecoin (member-only discounts, instant on-chain benefits) ——————————— The narrative of RWA (Real World Assets) + branded stablecoins still holds massive room for imagination! Compliance, transparency, and efficient on-chain finance are the mainstream trends of the future! ——————————— Among the first batch of 'Custom Stablecoins' partners announced by Coinbase, we spotted a familiar name in the RWA space: R2 @r2yield. R2 is a project focused on yield protocols in the RWA space, dedicated to making institutional-grade yields (like treasury bonds and private credit) accessible to everyone, and has already partnered with multiple funds. R2 is collaborating with Coinbase to explore issuing its own Custom Stablecoins, seamlessly integrating stable yields from real-world assets into on-chain finance, further driving the adoption of the RWA narrative!