Seeing this post from Sina Finance, I suddenly feel a bit emotional. Moutai is now limiting sales to 12 bottles at 1499 RMB each for direct sales at regular prices, with daily timed grabs. In a way, it’s an acknowledgment: This generation of young people really doesn’t drink much baijiu anymore. As the older generation, the 'Old Bidens,' gradually fade out, hoarding Moutai and drinking Moutai— will it still be a necessity? Maybe it’s true— every generation has its own collectibles. They hoard Moutai, we hoard $BTC, MEMEs, and JPGs.