ETFs took in $7.1b on Jan 2nd, if this pace holds they'll hit $1.8T in flows this year lol.. VOO on top as usual, the greats take no days off. SGOV on there as usual too. IBIT also at #10 with $287m. All told very similar to last year. Yeah it's early/noise but narratives can get set pretty early in new calendar years.(Eric Balchunas)