Steve Wozniak famously went to his boss at HP and said they should build a personal computer. They said no, so he left to found Apple. It’s a lesson for leaders: one "no" shouldn't kill a contrarian but right idea in your company. Twice a year at Coinbase, anyone in the company can pitch a "next bet" idea to a panel of folks. It's structured similar to pitching a handful of venture capitalists internally. If you get any one of them to say yes and fund it, you're green lit. You need ONE yes, not a unanimous yes from everyone in the org structure from you to the CEO (a de facto committee). Lots more goes into this, around capping resourcing on next bets (most are small 2-3 person teams), knowing when to shut them down, or under what revenue/profitability criteria they graduate to regular products. But this is important to having a company that produces repeatable innovation.(Brian Armstrong)