#Jeju Island Issues NFT Cards to Attract Tourists#
Hot Topic Overview
Overview
Jeju Island in South Korea plans to issue an NFT digital card called "Tao" to attract millennial and Gen Z tourists. The card will offer discounts and travel subsidies and will be integrated with the local blockchain stablecoin Tamna Jeon. The Tao card is expected to be piloted in the coming months, with plans to launch its NFT to domestic Korean tourists in the second half of 2025. The Jeju Island governor said the region is gradually advancing its digital transformation, planning to apply Web3 technologies such as NFTs to various areas of government services.
Ace Hot Topic Analysis
Analysis
Jeju Island in South Korea plans to issue an NFT digital card called "Tao" to attract millennial and Gen Z tourists. The card will be integrated with the local blockchain stablecoin Tamna Jeon, offering tourists discounts, travel subsidies, and membership benefits. A pilot program is expected to launch in the coming months, with plans for a wider rollout to domestic tourists in South Korea in the second half of 2025. Jeju Island Governor Oh Young-hoon stated that the region is actively pursuing digital transformation, aiming to integrate Web3 technologies like NFTs into various aspects of government services. This move signifies Jeju Island's desire to attract younger tourists by embracing new technologies and injecting fresh energy into its tourism industry.
Public Sentiment · Discussion Word Cloud
Public Sentiment
Discussion Word Cloud
Classic Views
Jeju Island plans to attract millennial and Gen Z tourists by issuing an NFT-powered 'tourist card'.
The NFT card will be named 'Tao', which tourists can use to get discounts and 'travel subsidies'.
The project will be integrated with the local blockchain stablecoin Tamna Jeon, providing tourists with travel subsidies, membership benefits, and attraction discounts.
Jeju Island plans to apply Web3 technologies such as NFTs to various areas of government services.