#The liquor company will hold Bitcoin.#

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Nasdaq-listed spirits company Heritage Distilling announced it will begin holding Bitcoin as a "strategic asset" and accept Bitcoin payments. The company said the plan is subject to approval and will first develop a policy plan for board approval before taking action. Heritage CEO Justin Stiefel said the company is prepared to accept Bitcoin as a form of payment for online e-commerce sales and to acquire and hold Bitcoin as an asset. The move follows companies like MicroStrategy in incorporating Bitcoin into their corporate treasuries.

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Nasdaq-listed spirits company Heritage Distilling announced it will begin holding Bitcoin as a “strategic asset” and accept Bitcoin payments. The company said the plan is subject to approval, and Heritage will first develop a policy plan for board approval before taking action. CEO Justin Stiefel said Heritage has been an innovator and is ready to accept Bitcoin as a payment method for online e-commerce sales and acquire and hold Bitcoin as an asset. The move signals a growing trend of traditional businesses embracing cryptocurrency as a viable investment and payment method. Heritage Distilling’s decision also echoes companies like MicroStrategy, which have already adopted Bitcoin as a major asset in their treasuries.

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Liquor company holds Bitcoin as a strategic asset

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Liquor company will accept Bitcoin as a payment method

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Liquor company follows companies like MicroStrategy and includes Bitcoin in its treasury

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Liquor company is a leader in the craft liquor industry and is the first to accept Bitcoin

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