### Spirits Company Embraces Bitcoin#

NASDAQ-listed spirits company Heritage Distilling announced it will begin holding Bitcoin as a “strategic asset” and accepting Bitcoin payments. The company said the plan is subject to approval, and Heritage will first develop a policy plan for board approval before taking action. CEO Justin Stiefel said Heritage has been an innovator and is ready to accept Bitcoin as a payment method for online e-commerce sales and acquire and hold Bitcoin as an asset. The move marks the convergence of the craft distilling industry with cryptocurrency, with Heritage Distilling becoming the first publicly traded distiller to integrate cryptocurrency into its business model. The move also indicates that more and more traditional businesses are beginning to recognize the value of Bitcoin and are using it as a new asset allocation and payment method.