#Coinbase reigns supreme in North America, while Binance leads the world.#

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Overview

Coinbase dominates the North American market with a 45% market share, while Binance leads globally, particularly in Asia, Africa, South America, the Middle East, and Europe, with a 72% share in Africa, 68% in South America, and over 50% in both Europe and Asia.

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Analysis

Coinbase and Binance are leading the cryptocurrency exchange space, but their market share distribution exhibits a distinct geographical disparity. According to Ki Young Ju, CEO of CryptoQuant, Coinbase dominates the North American market with a 45% share, while Binance commands a higher market share in other regions globally, including Asia, Africa, South America, the Middle East, and Europe. For instance, Binance holds a 72% market share in Africa, 68% in South America, and over 50% in both Europe and Asia. This regional discrepancy could be attributed to regulatory landscapes, user habits, and the stage of local market development. Coinbase enjoys higher brand recognition and user trust in the US market, while Binance has been actively expanding its global footprint, attracting a large user base through its low transaction fees and extensive coin support.

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Classic Views

Coinbase dominates the North American market with a market share of approximately 45%

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Binance leads globally, especially dominating markets in Asia, Africa, South America, the Middle East, and Europe

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Binance holds a market share of up to 72% in Africa, 68% in South America, and over 50% in both Europe and Asia

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Coinbase is favored by users in the United States, while Binance is more popular in other regions around the world

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