#Coinbase leads in North America, Binance reigns globally.#

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Overview

Coinbase dominates the North American market with a 45% market share, while Binance leads globally, particularly in regions like Asia, Africa, South America, the Middle East, and Europe, with a market share generally exceeding 50%, reaching as high as 72% in Africa. This phenomenon reflects the varying preferences of users in different regions when it comes to choosing trading platforms. Coinbase enjoys high user trust in North America, while Binance has attracted a large user base worldwide due to its low fees and extensive trading products.

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Analysis

Coinbase dominates the North American market while Binance leads globally. Ki Young Ju, CEO of CryptoQuant, points out that Coinbase has a 45% market share in the US, while Binance dominates global markets like Asia, Africa, South America, the Middle East, and Europe. Notably, Binance holds a 72% market share in Africa, 68% in South America, and over 50% in both Europe and Asia. This phenomenon reflects the differences in the development stages and user preferences of cryptocurrency markets in different regions. Coinbase's lead in the North American market could be attributed to its early entry into the US market and regulatory compliance. Conversely, Binance's global dominance is likely due to its earlier entry into emerging markets and its wider range of trading products and services.

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Coinbase dominates the North American market with a 45% market share

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Binance dominates globally, particularly in Asia, Africa, South America, the Middle East, and Europe

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Binance holds a 72% market share in Africa, 68% in South America, and over 50% in Europe and Asia

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Coinbase primarily serves US users, while Binance caters to a global audience

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