Author: Arain, ChainCatcher

“I got my peaches out in Georgia”——

If you are a heavy user of Douyin or TikTok, you must have heard this lyric, imagining a summer evening, one hand on the steering wheel, leisurely chasing the sunset.

This scene is perfect for listening to Justin Bieber's "Peaches." Since its release, the song has accumulated over 2.5 billion plays across major music platforms and has achieved 4x platinum sales certification in the United States—this means the value this song can create may exceed $100 million.

You might say, “What does this have to do with me?” In the past, it indeed had nothing to do with you, but after Aria Protocol puts its copyright on the blockchain, you and I may have a chance to take a bite of this fruit.

Capture 1% of the $61 trillion Off-Chain IP Market

Aria Protocol is a new project established in 2024, currently built on the Layer 1 blockchain Story Protocol, which focuses on IP management and is a notable IP RWA protocol within the Story ecosystem.

The core of Aria Protocol is to address the pain points of the intellectual property market. Although the traditional IP market is valued at $61 trillion, almost no IP assets are tokenized, and liquidity is extremely low, with most assets locked in legal contracts or corporate entities, making it nearly impossible for ordinary people to participate.

What does this concept mean?

The outstanding amount of U.S. Treasury bonds is only $28 trillion. Aria Protocol claims that if it can successfully capture 1% of this IP market, its potential market size will reach $610 billion.

Through blockchain technology, Aria Protocol transforms off-chain IP assets into tradable tokens (RWIP), allowing for distributed ownership and decision-making, and even enabling additional revenue streams through remixes and derivative works. In simple terms, Aria Protocol is bringing a revolution to the IP market, tokenizing and subdividing real-world intellectual property (such as music, movies, artworks, etc.) through blockchain technology, releasing the liquidity of these assets, and allowing everyone to become a "shareholder" of cultural assets like music and movies.

In addition to revenue sharing, Aria Protocol also includes the following features:

• Tokenization and subdivision of IP RWA
• Liquidity and fungibility of IP RWA
• Distributed ownership and decision-making
• Permissionless co-creation
• Source and verifiable value streams in the age of artificial intelligence

Aria Protocol has not disclosed more background information about its team. Its founder is RWAkefeller.ip, a name that sounds like a mysterious figure emerging from some corner of the crypto world. Its co-founder, David Kostiner, may have rich resources in the IP field—he is the managing partner of Counsel LLP, a boutique law firm based in San Francisco, focusing on entertainment, intellectual property, and business law.

Completed $10.95 Million Deposit Activity; Aria Premiere Launch Promises 30% APY

Aria Protocol has partnered with StakeStone to launch the Aria Premiere Launch deposit activity on LiquidityPad, announcing the completion of a $10.95 million deposit activity on February 18 of this year. It is reported that 4,156 wallets participated within 7 days, and these funds will be used to acquire partial copyrights of iconic real-world IP assets, such as songs released by Justin Bieber, Miley Cyrus, BLACKPINK, and JISOO.

Aria Premiere Launch is currently one of the entry points for users to participate in this game, supported by Aria and the Story Ecosystem, allowing users to deposit stablecoins to participate in the release of real-world IP assets.

Participants can unlock StakeStone rewards, Story rewards, and Aria Points while becoming part of a new protocol that incorporates iconic works into the blockchain. Users deposit USDC or USDT on the Ethereum mainnet to earn not only StakeStone and Story Protocol rewards but also Aria Points (which can be exchanged for Aria tokens in the future). After three months, users can burn their LP tokens on the Story mainnet to claim their RWIP tokens, while the previous deposits will be locked. Once RWIP tokens are claimed, they can be traded on DEX, used as collateral in lending markets, and staked on the Story mainnet for further rewards. When RWIP tokens are available for claiming, any unused or remaining funds will also be proportionally claimed in USDC on the Story mainnet.

According to Aria Protocol's estimates, participants' annual percentage yield (APY) could reach up to 30%, while the yield for some IP RWA is about 7%.

Aria Protocol has gradually acquired partial copyrights of several popular songs, including Justin Bieber's "Peaches," Miley Cyrus and Dua Lipa's "Prisoner," Maroon 5's "Nobody's Love," and Katy Perry's "Daisies." The copyrights of these songs have been tokenized, and users can trade and stake them through the Aria Protocol platform.

The Imagination Space of a Hit Song? Revenue Exceeds $100 Million

Now let’s answer the first question posed at the beginning: Does Justin Bieber's hit "Peaches" have anything to do with you?

The sales and profit estimates brought by Justin Bieber's "Peaches" are predicted by AI as follows:

1. Sales

• Play Count: Aria Protocol's data shows that "Peaches" has surpassed 2.5 billion plays on major music platforms worldwide. Based on the average payment standard of streaming platforms (about $3-5 per thousand plays), the streaming revenue alone could reach $75 million to $125 million.
• Sales Certification: In the U.S., "Peaches" has achieved 4x platinum sales certification. According to the standards of the Recording Industry Association of America (RIAA), 1x platinum certification is equivalent to 1 million sales (including physical sales, digital downloads, and streaming equivalent sales). Therefore, 4x platinum means "Peaches" has an equivalent sales volume of at least 4 million in the U.S. Assuming the average price of a single is $1.29, the sales in the U.S. alone could reach $5.16 million.
• Global Sales: Considering the global popularity of "Peaches," its global sales may far exceed the U.S. market. Assuming global sales are 2-3 times that of the U.S., global sales could reach $10 million to $15 million.

1. Profit Estimates

• Streaming Revenue: The revenue distribution on streaming platforms typically has the platform retaining about 30%, with the remaining 70% distributed among record companies, publishers, and artists. Assuming "Peaches" generates $100 million in streaming revenue, artists and copyright holders could receive $70 million.
• Sales and Download Revenue: The revenue distribution for digital downloads and physical sales is similar, with artists and copyright holders potentially receiving about 70% of the revenue. Assuming global sales are $15 million, artists and copyright holders could receive $10.5 million.
• Other Revenue: This includes advertising, commercial licensing, concerts, and other derivative income. Assuming this portion of revenue is $5 million.

Combining the above data, the total revenue of "Peaches" could reach $120 million to $150 million, with profits for artists and copyright holders potentially ranging from $85.5 million to $110 million.

Of course, these are just past events. However, through preliminary calculations, it seems that tokenizing partial copyrights of a series of popular songs allows investors and fans to share in the revenue. A 30% APY is potentially achievable.

Opening up the imagination space, you can not only listen to Justin Bieber's "Peaches" but also take a bite of the "peach."

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